AkzoNobel: Colour Futures 2015

Friday, 27 March 2015

I was recently approached by leading colour experts AkzoNobel and as I’ve newly become acquainted with their 2015 Colour Futures lookbook at work, I was itching to talk about their latest trends. Headquartered in Amsterdam, they own big name brands such as Dulux, Sikkens, Interpon and Eka, and are the driving innovators when it comes to sustainable colour.

When I first saw the imagery and colour combinations featured in their Colour Futures forecast I was blown away. Targeted towards architects, designers (or just any old colour addict like moi), this publication is an essential creative tool if you want to get ahead of the game. Stemming from emerging social, economic and design trends, the AkzoNobel senior colour experts engage in trend workshops in order to forecast a precise future of colour. 

I talk about my two favourite trends from their 2015 forecast: Layer + Layer & Unseen Spaces. 

Trend: Wood Substitute

Sunday, 15 March 2015

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I've recently noticed that everything has been replaced with the material of wood. With its raw, unadorned grained finish, this textural alternative is becoming the 'new marble' with decorative accessories, utensils and even bath tubs receiving a material revamp.

News: Trend Bible

Monday, 9 March 2015

Imagery sourced from Trend Bible 

So you may have noticed that my presence on Dursk has been a bit non-existent recently. It's all because I have just started my dream job as a Junior Trends Researcher at interiors trend forecasting agency, Trend Bible. Based in Newcastle, it all feels meant to be as I'd previously been crashing at my parents' (who have recently moved to Berwick-upon-Tweed), so it's turned out to be a perfect coincidence, being just down the road in Newcastle.

Trend Bible specialises in predicting trends across home, interiors and kids' lifestyle, with the finished outcome being digitised reports and trend books, which condenses valuable macro and consumer research into interiors direction for the home. Consisting of colour research, fabric swatches and the final trends for the coming season, these 'bibles' are an essential tool for big name brands and retailers. I also really love the Trend Bible blog, which includes features on innovative concepts and relevant news about current reports or workshops they have underway.

My first two weeks have FLOWN BY, and I'm already getting stuck into major consultancy projects and contributing my ideas. With this new job, it's also meant another move, and thankfully I've found the perfect house share. Stay tuned for a house tour post; I've gone crazy buying unnecessary things and already it's starting to look like the perfect Dursk home. The next chapter starts here!

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